Advertiser controls
Learn to use advertiser controls such as objective, audience, bid, placement, creative and delivery optimization settings.
Learn to use advertiser controls such as objective, audience, bid, placement, creative and delivery optimization settings.
This course explores how to select appropriate targeting strategies for different client objectives such as how to evaluate your clients goals, allocate spend across Meta campaigns, and evaluate previous campaign analytics.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
Learn how to how to troubleshoot common issues that may arise after integrating the WhatsApp Business Platform.
Learn what the goals of reservation buying are, how you can calculate costs and how you can configure reservation campaigns.
In this lesson, you’ll learn how to set up Advantage+ catalog ad campaigns..
This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
Learn how to grow your app audience with ads that encourage people to download your app.
This lesson teaches you different ways to build relationships with customers.
Learn how to use ad quality controls to limit specific advertisers and ad categories from appearing in your app.
Ensure brand safety by using advertiser controls, such as block lists, filters, placements, allow lists and topic exclusions.
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
This course teaches you how to learn from your online audience by the way they interact with your content.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
This lesson prepares you to use A/B testing to help with creative development and to amplify a creative campaign.
This lesson will show you how to set up a data feed file, determine a data feed file generation schedule and generate a feed from an ecommerce website.
Explore ways to write briefs that inspire and guide agency teams to create successful campaigns. This workshop gives you an opportunity to practice writing strong business and campaign objectives, define a relevant audience, choose metrics and select appropriate deliverables. Don't...
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
This lesson prepares you to describe how A/B test are conducted.