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This course will help B2B marketers understand the digital marketing landscape and how the shift to mobile has changed people’s purchase decisions and behaviors. Learn about Facebook’s solutions, powerful targeting, and measurement to reach key customers.
Instagram offers a wide range of formats and objectives. Use this lesson to: Understand how to achieve your business goals with the available Instagram ad formats. Know how to use the supported ad objectives to run Instagram ads.
Audience Network helps extend the reach of your Facebook campaigns by delivering your ads on third-party apps and websites. This course covers everything you need to get started.
Facebook is one of the best places to raise brand awareness. This course will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.
Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook.
Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.
Lead ads can enhance customer acquisition campaigns. Use this lesson to: Learn how to create forms to help you acquire leads. Integrate the lead form data with your customer system.
This course is designed guide to you in designing ads that will promote your brand to the Facebook family of apps and services in such a way that customers will want to interact with your products or services.
Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...
Messaging from your business Page can help you easily and privately connect with people about your business. Use our built-in communication controls to help you quickly and efficiently respond to customers. Use this lesson to learn to use the available...
Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign...
The Future of Business Survey — a collaboration between Facebook, the Organisation for Economic Co-operation and Development, and The World Bank — provides businesses, policymakers, academics, and journalists with timely insights on the global economy.
Tap into the Live API to mix different audio and video sources, and incorporate special effects. Make videos more interactive by accessing comments, reactions, and mentions. Stream long-form video and schedule Live broadcasts up to a week in advance.
Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business.
This learning path is designed for the Creative and Strategic Planners audience.
This learning path is designed for the Creative and Strategic Planners audience.
Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...
This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.
This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.
This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.
This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.
