All Activities
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Generate insights to make decisions based on data
This course is designed for marketing professionals who want to make smarter decisions using data. You'll learn how to combine data from different sources, run simple experiments to test ideas and turn your findings into clear recommendations for your team....
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Click Here: How AI is transforming marketing
AI is transforming marketing faster than ever, and this webinar gives you a hands-on introduction to what’s next. You’ll discover how AI is reshaping ads, content and campaigns, and get practical tools you can start using today to streamline workflows,...
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Click Here: Going from last click to incrementality
Unlock the secrets to smarter marketing decisions. In this webinar, you’ll learn a clear framework for measuring marketing effectiveness, discover which metrics matter most and see how to design experiments that reveal true incrementality so you can make informed, data-driven...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Shell Page: AI
TBC
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Technical implementation of the Meta Pixel
This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta...
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What’s Trending: Unlocking Viral Creative with Creative Shop
This invite-only session is led by Meta’s Creative Shop and is designed to give expert-level creative recommendations. You’ll learn how to identify trending strategies, craft high-impact ad creative, and translate these strategies to strong performance. Don't see any events...
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Opportunity score for agencies: Helping clients achieve better results
This workshop explains how agencies can work with their clients to use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what opportunity score is, its benefits and when...
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Creator Monetization API Summit
Join us for the first Creator Monetization API Summit, an exclusive invitation-only event highlighting the latest tools, features and roadmaps that make it easier for partners and their clients to discover and collaborate with creators while driving performance with...
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Catalog product video to enhance your Advantage+ catalog ads
The purpose of this workshop is to help advertisers map their own business objectives to what is functionally possible with catalog product video. Content includes an overview of the benefits of using catalog product video, creative best practices, how to...
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Creative Strategies to Succeed This Holiday Season
Webinar learning objectives Supercharge your holiday campaigns with creative strategies that drive results. In this live training, you'll learn to build holiday-first creative frameworks for Reels ads, diversify assets to reach more people and use AI tools to create...
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Q&A with a Meta expert
Sign up for a live session with a Meta expert to get your questions answered on key Agency Summit topics, like Creator Marketplace, AI, value tools, measurement solutions and opportunity score. Don't see any events here? Be sure to log...
