This training is designed to help small businesses recognize and apply the benefits of Business Messaging and ads that click to WhatsApp. This training explores how to apply optimization techniques and creative best practices and to ad campaigns that...
This training prepares you to set up Advantage+ sales (formerly Advantage+ shopping), Advantage+ app and Advantage+ leads campaigns in the new streamlined setup that’s becoming available in Meta Ads Manager. In this session, we explore what is changing for sales,...
Discover how to leverage generative AI tools to elevate your marketing visuals and advertising strategies, learning fundamentals of creating engaging images using Meta AI, including image generation, editing, and animation techniques, tailored for marketing professionals with a foundational understanding...
Meta New Starter Onboarding session is a compact live webinar built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager....
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
This workshop explains how advertisers can use their opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what an opportunity score is, its benefits to advertisers and how opportunity score...
This training prepares you to use Meta Advantage+ end-to-end and single-step solutions in the new streamlined experience. This includes Advantage+ sales, app and leads campaigns. In this session, we explore what is changing for sales, app and leads campaigns, and...
In this training, you will learn the importance of including Reels ads into your client’s campaign strategies. You’ll also learn the creative best practices around building successful reels and how you and your clients can leverage them to enhance campaign...
This session explores how to generate more calls to your business with lead ads with calling. We’ll provide an overview of call ads and how to implement a call ad campaign in Meta Ads Manager. We’ll also explore how to...
This training prepares you to set up the Meta Conversions API with the Meta Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session,...
Learn how to use AI tools from Meta to improve your marketing, creativity and productivity. This video course will teach you how to refine ad creative and generate high-quality content to drive business growth.
This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you...
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Explore our collection of top-rated agency online learning courses curated to help you stay ahead in a rapidly evolving industry so you can achieve extraordinary results for your clients. These courses cover a range of key topics to help you...
Intended for: Planner, Creative, AnalystLevel: Intermediate Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran...
Intended for: Planner, Creative, AnalystLevel: Intermediate Build Reels. Measure results. Join Meta Marketing Science for the 2024 Reels Measurement Training. We’re experiencing a paradigm shift in how media and entertainment is consumed, driven by evolving consumer behaviors and expectations. Short...
