What We’ll Cover: Key holiday shopping trends and strategies to gain a competitive edge Best practices for seasonally relevant ad creative How to leverage Meta Advantage+ solutions and AI tools for improved results Value-based solutions to boost AOV, target gifting...
In this training, you’ll explore how to use key insights to shape a successful holiday strategy and gain a competitive edge for the holiday season. You’ll also learn the creative best practices for developing impactful holiday assets, along with a...
What We’ll Cover: Andromeda and its impact on Meta’s ad delivery and performance New A/B creative testing features launching in early 2026 Expanding reach with Partnership Ads and Reels Trending Ads Tips for Account Consolidation: CBO, Value Rules, and Flexible...
This training will provide the latest performance best practices and tools advertisers can adopt to maximize the effectiveness of their performance marketing campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a...
Creative is what makes people click and cuts through the noise. In this webinar, you'll explore the 4 Ps of effective ad creative—prominence, personalization, persistence and performance—while learning a practical framework to create ads that stand out, resonate with your...
Join us on Tuesday, October 28th at 10:00am PDT/1:00pm EDT for a live webinar, “Amplifying authenticity: Multiply organic creator influence with paid performance”! In this session, you’ll learn about the importance of breaking down silos and bridging the gap between...
In this training, learners will understand the value Meta offers to help grow their business and when to use boosted posts versus Meta Ads Manager. They will also learn how to boost their first post on Meta technologies and...
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll...
The purpose of this workshop is to help learners assess whether channel lift measurement is appropriate for their business and understand the basics of running a channel lift study. Channel lift is an advanced use case of Conversion Lift that...
This course is designed for marketing professionals who want to make smarter decisions using data. You'll learn how to combine data from different sources, run simple experiments to test ideas and turn your findings into clear recommendations for your team....
AI is transforming marketing faster than ever, and this webinar gives you a hands-on introduction to what’s next. You’ll discover how AI is reshaping ads, content and campaigns, and get practical tools you can start using today to streamline workflows,...
