Shell Page: AI
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This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta...
This workshop explains how agencies can work with their clients to use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what opportunity score is, its benefits and when...
This invite-only session is led by Meta’s Creative Shop and is designed to give expert-level creative recommendations. You’ll learn how to identify trending strategies, craft high-impact ad creative, and translate these strategies to strong performance. Don't see any events...
Join us for the first Creator Monetization API Summit, an exclusive invitation-only event highlighting the latest tools, features and roadmaps that make it easier for partners and their clients to discover and collaborate with creators while driving performance with...
Webinar learning objectives Supercharge your holiday campaigns with creative strategies that drive results. In this live training, you'll learn to build holiday-first creative frameworks for Reels ads, diversify assets to reach more people and use AI tools to create...
The purpose of this workshop is to help advertisers map their own business objectives to what is functionally possible with catalog product video. Content includes an overview of the benefits of using catalog product video, creative best practices, how to...
Sign up for a live session with a Meta expert to get your questions answered on key Agency Summit topics, like Creator Marketplace, AI, value tools, measurement solutions and opportunity score. Don't see any events here? Be sure to log...
This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement and...
Discover how to leverage generative AI tools to elevate your marketing visuals and advertising strategies, learning fundamentals of creating engaging images using Meta AI, including image generation, editing, and animation techniques, tailored for marketing professionals with a foundational understanding of...
This webinar will explore the changes we are introducing that will make it easier to maximize performance in Meta Ads Manager for agencies, businesses and advertisers. First, we’ll discuss how opportunity score provides experimentally proven recommendations to help improve campaign...
This course explores the value of a holistic measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
This training begins with an introduction of Meta Advantage+, followed by a closer exploration of the newly launched feature, Advantage+ leads campaigns. Next, we’ll review best practices for your Advantage+ leads campaigns. We’ll then take some time to review how...
The purpose of this workshop is to help small businesses understand and apply the benefits of Business Messaging and ads that click to message. This training explores how to apply creative best practices and optimization techniques to ad campaigns that...
In this training, you'll learn the fundamentals of boosting posts on Facebook. You'll learn how to set clear goals, target your ideal audience, decide on the right budget and optimize ad delivery across various placements. By mastering these key concepts,...
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
This session will guide you through proactive measures to prevent scams, fraud and brand harm, while also helping you build a comprehensive brand protection strategy. Learn how to protect your business accounts, monitor your brand for misuse and resolve issues...
In this training, you’ll explore how to use key insights to shape a successful holiday strategy and gain a competitive edge for the holiday season. You’ll also learn the creative best practices for developing impactful holiday assets, along with a...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
In this training, learners will understand the value Meta offers to help grow their business and when to use boosted posts versus Meta Ads Manager. They will also learn how to boost their first post on Meta technologies and get...