Measurement fundamentals for planning ad campaigns
Learn ways to incorporate measurement, data and reporting into your overall campaign strategy to generate helpful insights.
Learn ways to incorporate measurement, data and reporting into your overall campaign strategy to generate helpful insights.
This course helps prepare you to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues.
This training helps you troubleshoot common item match rate issues for Advantage+ catalog ads, so you can address issues that may occur.
Learn how to access Conversion Lift metrics and how to act on the study results.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Learn how to build a strategy to grow online sales by expanding your audience and using business messaging.
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
Explore best practices for creating ads on Meta technologies that work across various formats.
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
Explore different worlds and connect, collaborate and share with the Meta Horizon Worlds community.
This lesson prepares you to choose the additional targeting tools that align with client advertising needs.
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
See how other disruptors are taking their businesses to the next level.
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
This lesson prepares you to design and create entertaining Instagram reels that can help audiences discover your business.
Learn how to set controls for delivery, optimization, budget, reach and frequency with reservation ad delivery.
This lesson describes how to download, install and get started with the WhatsApp Business app.
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
This lesson will show the benefits of sharing on a Facebook Page with posts, groups an other Facebook features.
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
Learn how to create custom ad reports and select the best measurement settings based on your business goals.
This lesson explores the best practices to optimize your targeting parameters.