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  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Messenger: Connect and Communicate With Customers

    Messaging from your business Page can help you easily and privately connect with people about your business. Use our built-in communication controls to help you quickly and efficiently respond to customers. Use this lesson to learn to use the available...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign...

    • Duration 15m
    • Rating 4.4
    • Intermediate
    • Award
  • Guide Strategy with the Future of Business Survey

    The Future of Business Survey — a collaboration between Facebook, the Organisation for Economic Co-operation and Development, and The World Bank — provides businesses, policymakers, academics, and journalists with timely insights on the global economy.

    • Duration 15m
    • Rating 4.2
    • Beginner
    • Award
  • High-Quality Live Video With the API

    Tap into the Live API to mix different audio and video sources, and incorporate special effects. Make videos more interactive by accessing comments, reactions, and mentions. Stream long-form video and schedule Live broadcasts up to a week in advance.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Boost Your Posts

    Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Omnicom | Ejecutivos C-Suite

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Path
    • Duration 2.3h
    • Rating 4.5
  • Omnicom | C-Suite Executive

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Path
    • Duration 2.3h
    • Rating 4.5
  • Omnicom | Planificador y comprador digital + reportes y medición

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Path
    • Duration 1.3h
    • Rating 4.3
  • Omnicom | Digital Planner & Buyer + Reporting and Analytics

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Path
    • Duration 1.3h
    • Rating 4.3