Choose a measurement approach
This lesson prepares you to consider the limitations of each measurement approach and determine which best addresses your hypothesis.
This lesson prepares you to consider the limitations of each measurement approach and determine which best addresses your hypothesis.
Learn how align your ad creative to your business goals across the marketing funnel.
Learn how to use standard and custom events with the Meta Pixel to better understand the actions people take on your website.
Develop a plan for your fundraiser, based on your nonprofit’s goals and themes. Put your fundraiser plan into place, using Facebook’s fundraising strategy.
This overview covers the lessons on how to advertise on Instagram.
This lesson introduces the concept of creative diversification and why it matters for performance marketers.
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
Learn how Facebook Live creator, Brian Christopher Slots, is able to fund his creator business from In Stream Ads and his top tips for maximizing his earnings from In Stream Ads on Live.
This course teaches you how to create ads from your Facebook Page.
Discover the onsite and offsite entry points that people can use to connect with businesses on Messenger.
Let's dive deeper into Facebook Stars with Meta Product Marketing Manager, Valentina Delgado, as she gives her best advice on how to introduce your communtiy to Facebook Stars
This lesson explores how targeting can afffect the performance of your campaign and how Meta targeting tools can guide your creative strategy.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn the purpose, features and benefits of the Conversions API Gateway and learn if the Conversions API Gateway is the right integration option based on your use case.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
This lesson describes the features available to people and businesses on WhatsApp.