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Duration
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  • Understanding Multi-Touch Attribution

    Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.

    • Duration 30m
    • Rating 4.4
    • Intermediate
    • Award
  • Jobs on Facebook

    This course will guide you through the Jobs tool on Facebook, providing best practices for posting jobs, managing applications and communicating with candidates.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner
    • Award
  • Manage your Job Applications

    In this lesson, we’ll take a look at the Manage Jobs tab and the features in place to help you organize your applications.

    • Duration 3m
    • Rating 4.8
    • Beginner
  • Introduction to Jobs on Facebook

    In this lesson, we will provide an overview of the Jobs tool on Facebook. We'll go through what it is, how it works and the benefits associated with using it.

    • Duration 3m
    • Rating 4.3
    • Beginner
  • Boost your Job Post

    In this lesson, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.

    • Duration 2m
    • Rating 4.2
    • Beginner
  • Create a Job Post

    In this lesson, we'll talk through how to create an effective job post, best practices in doing so and the job posting policies you need to adhere to. We'll also look at where your jobs are posted for jobseekers to...

    • Duration 4m
    • Rating 5.0
    • Beginner
  • Get Started with the Facebook Family of Apps and Services

    Through this course, we'll take a brief look at the apps and services that belong to the Facebook family, and how they're used by people and businesses. These apps and services include: Facebook, Instagram, Messenger and Audience Network.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Introduction to Facebook

    In this lesson we'll take a high-level look at Facebook and what it offers you both personally and for your business.

    • Duration 3m
    • Rating 4.9
    • Beginner
  • Introduction to Instagram

    In this lesson we'll take a high-level look at Instagram and what it offers you both personally and for your business.

    • Duration 4m
    • Rating 4.7
    • Beginner
  • Introduction to Instagram for Businesses

    Instagram is a visual platform where people come to get inspired and discover things they care about. Learn about the tools that Instagram provides to help businesses reach more people and grow. Get best practices from other local businesses to...

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Introduction to Audience Network

    In this lesson we'll take a high-level look at Audience Network's functions and ad formats available to you.

    • Duration 4m
    • Rating 4.9
    • Beginner
  • Facebook Ad Policies: Targeting

    Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're trying to reach.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Facebook Ad Policies: Content and Landing Page

    From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services.

    • Duration 3m
    • Rating 4.8
    • Beginner
  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Building Brand Awareness with Ads

    Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this course to: * Identify how...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Creative Best Practices to Get Started on Instagram

    When you build out your Instagram profile, we recommend keeping these creative considerations in mind. In this course, you'll get best practices and applicable tips to develop a community and grow your business on Instagram.

    • Duration 5m
    • Rating 4.7
    • Beginner
  • Instagram for Business

    People come to Instagram to be inspired and discover things they care about, including content from businesses. Explore how using Instagram can help you grow your business and understand what tools we offer and where to find them.For people who are...

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Award
  • Promote Your Instagram Content to Reach More Customers

    When you promote your content on Instagram, you can reach new customers and drive them to visit your business. Learn how to use the Promote feature on Instagram and set your own budget to promote your content directly from the...

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Your Learning Journey Starts Here

    Want to grow your business but don’t know where to start? Facebook Blueprint provides free, self-paced courses (online & video) that help you master the tools and create effective marketing on Facebook and Instagram. From Creating a Facebook Pa...

    • Develop Your Campaign with Marketing Insights from Facebook IQ

      Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

      • Duration 15m
      • Rating 4.6
      • Beginner
      • Award