Strengthen your overall performance, optimization, targeting, and reporting, by enriching the event data you pass back to Meta and facilitate better machine learning and overall results. In these series of sessions we explain the theory and the practical steps of...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
As Ramadan approaches, our 4-day training program in Nigeria and Ghana will help you plan your campaigns more efficiently. Maximize your product offerings, creative journey and campaign performance with this program.
This article teaches you how to capture your offline conversion events through the Meta Events Manager.
This path levels up Media Buyers to implement Meta technologies, including Meta Pixel, the Conversions API Gateway and offline events.
Learn how Shops and Instagram Live can help you reach new customers.
