Learn the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
![Woman sitting near desk typing on laptop](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/429389/w550/vjpxz2w.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80MjkzODkvdzU1MC92anB4ejJ3LnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjEyNzcwNX19fV19&Signature=O8lHYtmXYw6e4f6-l693tDh43LB7cJunDQHQ01EWkaNR6zPyMnqpF7n73r6v5mtjijYvhDysje9-Z4T9UAhx8sFy9bkTxaWi7j8PhgFWlys76KZTraXw5mwE6-6SO9eVIGQhYNCVtUFKruBvQfQQs0iMgGdtGc1tzLO~JwZzl8XpIcrQbB9MJ09x2dqhG6i5iOBHlUI6ITMO3juCcYUmOOx8kBi7wi1RSCEQVMdim67CLM8GBxahUBkCL-ABswU8sQTvYpUdWsp5ky9A5tAvdInZt9dMX3bw9knD~ALkToHY7CsWZkFAHvz0dGNiCgsG01TbMaK6kWiUtRnRhnxpOA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Learn the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.