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  • Build A Conversation with Consumers on Messenger

    Learn how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Award
  • Build A Lookalike Audience

    You already have a strong audience of customers, but how can you find more people like them? Learn how you can utilize our Lookalike Audience tool to find people similar to your audience.

    • Duration 5m
    • Beginner
  • Building Brand Awareness with Ads

    Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this course to: * Identify how...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Build Out Your Messenger Experience

    In this course, we'll cover how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.

    • Path
    • Duration 15m
    • Rating 4.3
    • Intermediate
    • Award
  • Build Your Brand with In-stream Video Ads

    In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Business Goals and Ad Objectives

    How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.

    • Duration 5m
    • Beginner
  • Business Manager

    Business Manager helps businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. Use this lesson to: Get a basic understanding of Business Manager and how to use it. Understand the different account roles.

    • Duration 15m
    • Rating 4.5
    • Advanced
    • Award
  • Business Manager: Billing, Payments and Tax Information

    This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate
    • Award
  • Capture Insights

    The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.

    • Duration 7m
    • Intermediate
  • Cisneros | C-Suite Executive

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Path
    • Duration 2.3h
    • Rating 4.5
  • Cisneros | Digital Planner & Buyer + Reporting and Analytics

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Path
    • Duration 1.3h
    • Rating 4.3
  • Cisneros | Ejecutivos C-Suite

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Path
    • Duration 2.3h
    • Rating 4.5
  • Cisneros | Planificador y comprador digital + reportes y medición

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Path
    • Duration 1.3h
    • Rating 4.3