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Duration
Difficulty
Awards
Live Events
  • Reach and Frequency Buying on Facebook

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Simplifying Lead Generation in a Cross-Device World

    Lead ads can enhance customer acquisition campaigns. Use this lesson to: Learn how to create forms to help you acquire leads. Integrate the lead form data with your customer system.

    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • Get It Right: eCommerce and Retail

    This course is designed guide to you in designing ads that will promote your brand to the Facebook family of apps and services in such a way that customers will want to interact with your products or services.

    • Duration 15m
    • Rating 4.3
    • Beginner
    • Award
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign...

    • Duration 15m
    • Rating 4.4
    • Intermediate
    • Award
  • Guide Strategy with the Future of Business Survey

    The Future of Business Survey — a collaboration between Facebook, the Organisation for Economic Co-operation and Development, and The World Bank — provides businesses, policymakers, academics, and journalists with timely insights on the global economy.

    • Duration 15m
    • Rating 4.2
    • Beginner
    • Award
  • High-Quality Live Video With the API

    Tap into the Live API to mix different audio and video sources, and incorporate special effects. Make videos more interactive by accessing comments, reactions, and mentions. Stream long-form video and schedule Live broadcasts up to a week in advance.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Boost Your Posts

    Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Omnicom | Ejecutivos C-Suite

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Path
    • Duration 2.3h
    • Rating 4.5
  • Omnicom | C-Suite Executive

    This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.

    • Path
    • Duration 2.3h
    • Rating 4.5
  • Omnicom | Digital Planner & Buyer + Reporting and Analytics

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Path
    • Duration 1.3h
    • Rating 4.3
  • Omnicom | Planificador y comprador digital + reportes y medición

    This learning path is focused on learning the basics of campaign reporting and analytics on Facebook. This includes reporting against business objectives, examples of successful measurement, and how to tie campaign insights to reporting.

    • Path
    • Duration 1.3h
    • Rating 4.3