All Activities
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Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the customer journey.
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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How to use paid messaging on the WhatsApp Business Platform
Learn the fundamentals of paid messaging on the WhatsApp Business Platform and how to apply message categories to your business.
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Meta Certification Prep Live Training | Business Messaging Strategy
This training is designed to sharpen your expertise in Meta’s Business Messaging solutions and prepare you to pass the Business Messaging Strategy Certification exam. This focused session is designed to equip you with the latest strategies and tools to leverage...
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Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Personalize your ads with product media
Webinar learning objectives This training explores how to use product images and videos to create personalized ad experiences. Learn how to set up ads using product media (previously called Advantage+ catalog ads) and how to showcase products alongside your hero...
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Increase campaign performance with partnership ads
Webinar learning objectives This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find...
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Digital Marketing Associate Certification Prep
Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
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Certification Prep Virtual Training | Business Marketing Strategy - Part 3
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Meta Certification Prep Live Training | Media Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Engage your audience with Instagram Stories
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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