Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
Discover the best media practices that can help increase international sales on Meta technologies.
Learn how you can use Meta Commerce Manager to set up and manage catalogs, promote products and personalize ads for shoppers.
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
Learn how to create a budget for auction and reservation buying types.
Kursus ini akan membimbing Anda untuk memanfaatkan Platform WhatsApp Business guna meningkatkan strategi berkirim pesan bisnis, berkolaborasi dengan Mitra Layanan Pesan Bisnis untuk onboarding, menyiapkan dan mengoptimalkan iklan kampanye klik ke WhatsApp, serta mengukur keberhasilan strategi Anda dengan indikator kinerja...
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
Kursus ini membahas berbagai manfaat Platform WhatsApp Business bagi pelanggan dan pelaku bisnis di seluruh perjalanan pelanggan. Kursus ini menyediakan panduan bagi peserta untuk mewujudkan beragam tujuan bisnis peserta melalui berbagai fitur Platform WhatsApp Business, serta membantu peserta menghindari kesalahan...
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
Understand mobile behavior and improve mobile campaign performance.
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...