All Activities
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Collaborate on creator selection and outreach
Explore how to apply a clear framework and use Instagram’s creator marketplace to source creators for always-on strategies.
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Monetize your app with Meta Audience Network
Learn to use Audience Network to maximize revenue through bidding.
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Introduction to creator marketing
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Use Business AI to help grow your Business
Learn how Business AI on Messenger and WhatsApp can help capture leads, increase sales and support customers around the clock.
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API...
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Engage your audience with Instagram Stories
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
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Analyzing campaign reporting results and measurement strategies
Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Enhancing your workflow with new AI creative tools and features
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
