All Activities
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Analyzing campaign reporting results and measurement strategies
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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360 Strategy on Facebook and Instagram: Tottenham Hotspur
Join Facebook's Sports Team Partnership's Lead, EMEA Ronan Joyce and Spur's Social Media Lead, Craig Rodhouse as they illustrate how Spurs leveraged Facebook and Instagram in 2020 to drive business results.
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Community News Project Bootcamp
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
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Improve your advertising with Advantage+ catalog ads
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Implementing buying types and optimizing for ad delivery
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Campaign evaluation through reports and measurement
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
