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Have you ever wondered why your ad is underdelivered? What can you do if you’re not getting many conversions? If you've ever asked these and other questions, we have several tools that can help you troubleshoot the performance of your...
In this course, you'll learn how marketing mix models work and how you can use them to evaluate and improve your marketing strategy.
Chat platforms can be used to connect with customers and move them through their purchase journey and down the funnel. Sales, deliveries, reservations and more can be managed through Messenger and WhatsApp. Discover how with this lesson.
When you want to improve the way your ads perform, it may be useful to read through tips and best practices. Use this lesson to: Review ad auction tips and best practices.
This course teaches advertisers how Conversion Lift can help them understand the incremental conversions caused by their Facebook ads. They will also learn how to explain the methodology of Conversion Lift, identify test outputs and interpret test results.
In this lesson, we'll discuss the variables included in Facebook Attribution and how to interpret the outputs.
This lesson teaches advertisers how to use Brand Lift for understanding impact. They learn how Brand Lift can help them validate a test hypothesis and understand the impact of their advertising on brand equity.
Use this lesson to make determinations required to create and curate relevant content for specific target audiences within a community.
People are spending more time watching videos on their phones. Use this course to learn more about video creation and see success stories from others.
Facebook offers many different ways to experiment to unlock new creative opportunities with your campaigns.
Good creative can significantly improve campaign results. Learn to use measurement and testing to optimize the effectiveness of your ad creative and achieve provable results for clients.
In this course, you'll learn how to analyze and reconcile data from different measurement solutions to make media buying recommendations.
Modify and manage audiences with the ability to identify overlapping and excluded audiences in your campaign
You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.
Focus on the message you want to communicate. This course teaches you techniques for strategically using motion to enhance your message.
Use this lesson to make determinations required to cultivate and evolve a platform strategy that supports your community strategy.
This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.
Use this lesson to make determinations required to establish in your community a feedback collection, learning, and implementation process.
This course teaches advertisers how to use Facebook's Brand Lift solution to measure the impact of Facebook ads on brand equity.
Targeting a core audience based off the type of device used to view the ad.
Use this lesson to identify Facebook’s Terms of Service and Community Standards.
Use this lesson to make determinations required to address and resolve crises and conflicts in your community.
Learn to use lift testing to optimize the effectiveness of your ad creative.
Use this lesson to apply concepts required to onboard new community members to help them feel welcome.
