All Activities
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Ian Edwards - Planning Director, Meta
Ian is the Planning Director at Facebook for Northern Europe. He joined Facebook in 2015 to set up the Connection Planning team. Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies...
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Messenger: Connect with Customers - Q & A
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers....
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Building Your Brand Video Strategy - Q & A
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
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The Importance of Creative and Measurement
Description text..... Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.
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Keeping the Community Safe: Facebook's Community Standards and Guidelines
This lesson encourages safety and compliance with common legal restrictions. Facebook prohibits attempts by individuals, manufacturers, and retailers to purchase, sell, or trade alcohol.
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Convey Insights for Impact
Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.
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Combine Campaign Insights with Research
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
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Capture Insights
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
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Optimize Your Promotions
Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.
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Measure Your Promotion's Success
Use this lesson to learn how to: Find available metrics for your Page promotions. Use Ad Center to understand how your promotions are performing. Use Page Insights to understand how your Page is performing.
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Edit and Manage Your Live Ads
Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.
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Creative Strategy Essentials
These Meta Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
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Get More Leads
Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...
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Promote Your Page
Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.
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Promote Your Call to Action Button
Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...
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Promote Your Website
Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.
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Introduction To Page Promotions
This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...
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Boost Your Post
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
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Promote Your Business Locally
Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.
