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  • Ad Delivery and Optimization Tools

    Have you ever wondered why your ad is underdelivered? What can you do if you’re not getting many conversions? If you've ever asked these and other questions, we have several tools that can help you troubleshoot the performance of your...

    • Duration 3m
    • Rating 4.2
    • Intermediate
  • Commerce Messaging for Businesses

    Chat platforms can be used to connect with customers and move them through their purchase journey and down the funnel. Sales, deliveries, reservations and more can be managed through Messenger and WhatsApp. Discover how with this lesson.

    • Path
    • Duration 13m
    • Rating 4.9
    • Beginner
    • Award
  • Ad Auction Tips and Best Practices

    When you want to improve the way your ads perform, it may be useful to read through tips and best practices. Use this lesson to: Review ad auction tips and best practices.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Conversion Lift

    This course teaches advertisers how Conversion Lift can help them understand the incremental conversions caused by their Facebook ads. They will also learn how to explain the methodology of Conversion Lift, identify test outputs and interpret test results.

    • Path
    • Duration 20m
    • Rating 4.6
    • Intermediate
    • Award
  • Measure Ad Effectiveness with a Brand Lift Test

    This lesson teaches advertisers how to use Brand Lift for understanding impact. They learn how Brand Lift can help them validate a test hypothesis and understand the impact of their advertising on brand equity.

    • Duration 5m
    • Intermediate
  • Relevant Content

    Use this lesson to make determinations required to create and curate relevant content for specific target audiences within a community.

    • Duration 5m
    • Beginner
  • Winning With Video on Mobile

    People are spending more time watching videos on their phones. Use this course to learn more about video creation and see success stories from others.

    • Path
    • Rating 4.3
    • Intermediate
    • Award
  • Play More and Test

    Facebook offers many different ways to experiment to unlock new creative opportunities with your campaigns.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • An Introduction to Measuring Creative Effectiveness

    Good creative can significantly improve campaign results. Learn to use measurement and testing to optimize the effectiveness of your ad creative and achieve provable results for clients.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Modify and Manage Audiences

    Modify and manage audiences with the ability to identify overlapping and excluded audiences in your campaign

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Facebook Experiment Methodology

    You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.

    • Path
    • Duration 25m
    • Rating 4.8
    • Intermediate
    • Award
  • Variations in Lightweight Motion

    Focus on the message you want to communicate. This course teaches you techniques for strategically using motion to enhance your message.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Platform Strategy

    Use this lesson to make determinations required to cultivate and evolve a platform strategy that supports your community strategy.

    • Duration 5m
    • Beginner
  • A Guide to Ads for Alcohol on Facebook

    This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.

    • Path
    • Duration 38m
    • Rating 4.6
    • Beginner
    • Award
  • Feedback Collection

    Use this lesson to make determinations required to establish in your community a feedback collection, learning, and implementation process.

    • Duration 5m
    • Beginner
  • Brand Lift

    This course teaches advertisers how to use Facebook's Brand Lift solution to measure the impact of Facebook ads on brand equity.

    • Path
    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Devices and Engagement

    Targeting a core audience based off the type of device used to view the ad.

    • Duration 5m
    • Beginner
  • Crises and Conflicts

    Use this lesson to make determinations required to address and resolve crises and conflicts in your community.

    • Duration 5m
    • Beginner
  • Onboard New Members

    Use this lesson to apply concepts required to onboard new community members to help them feel welcome.

    • Duration 5m
    • Beginner