Duration: 90 minutes
Exam audience: entry level marketers, including students and job seekers.
Meta Certified Media Measurement Specialist
Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
Learn about creative features and communication tools you can use on Instagram to connect with customers.
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
Learn how to choose placements, set a budget, and a schedule for ad campaigns in Meta Ads Manager.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
