Duration: 90 minutes
Exam audience: entry level marketers, including students and job seekers.
100-101: Meta Certified Digital Marketing Associate
How to get started
The Value of Meta (8%)
Establish Platform Presence (17%)
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Build an online business presence with a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
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Establish a Facebook Page following
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
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Build an online business presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
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Connect with customers on Instagram
Learn about creative features and communication tools you can use on Instagram to connect with customers.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Connect with customers using Meta Business Suite
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Establish your business presence with Messenger
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.
Advertising Fundamentals (21%)
Create & Manage Ads (44%)
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements, set a budget, and a schedule for ad campaigns in Meta Ads Manager.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Set up and use the Meta Pixel and Conversions API for ad campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
