100-101: Meta Certified Digital Marketing Associate

Study Guide

• Rating5.0

Practice Test

• Rating5.0

Virtual Instructor Led

Start Marketing with Meta Technologies

Learn how to use Meta technologies to establish an online presence, engage with an audience and grow a business.

• Duration 15m
• Rating4.8
• Beginner
• Award

Build an Online Business Presence With a Facebook Page

Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.

• Duration 15m
• Rating4.9
• Beginner
• Award

Establish a Facebook Page Following

Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.

• Duration 15m
• Rating4.8
• Beginner
• Award

Build an online business presence with Instagram

Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.

• Duration 15m
• Rating4.8
• Beginner
• Award

Connect with Customers on Instagram

Learn about creative features and communication tools you can use on Instagram to connect with customers.

• Duration 15m
• Rating4.9
• Beginner
• Award

Use WhatsApp for a business

Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.

• Duration 15m
• Rating4.8
• Beginner
• Award

Connect With Customers Using Meta Business Suite

This course teaches you about the tools available in Meta Business Suite and how to use them to save time and connect with customers.

• Duration 20m
• Rating4.9
• Beginner
• Award

Establish Your Business Presence With Messenger

This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.

• Duration 10m
• Rating4.9
• Beginner
• Award

Get started with advertising on Facebook and Instagram

Learn how to set up and advertise with an Ads Manager account.

• Duration 15m
• Rating4.9
• Beginner
• Award

The importance of campaign objectives

Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

• Duration 10m
• Rating4.9
• Intermediate
• Award

Create audiences in Meta Ads Manager

Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

• Duration 15m
• Rating4.8
• Intermediate
• Award

Choose ad placements, budget and schedule in Meta Ads Manager

Learn how to choose placements, set a budget, and a schedule for ad campaigns in Meta Ads Manager.

• Duration 15m
• Rating4.9
• Intermediate
• Award

Customize ad creative in Meta Ads Manager

Learn how to create ads and review format, placement and creative options in Meta Ads Manager.

• Duration 15m
• Rating4.9
• Intermediate
• Award

Set Up and Use the Pixel and the Conversions API for Ad Campaigns

Learn how to use the Pixel and the Conversions API to receive data on customer actions and optimize an advertising strategy.

• Duration 15m
• Rating4.9
• Advanced
• Award

Manage your ad campaigns

• Rating4.7
• Award

Understand Meta's Policies on Data, Privacy and Ads

Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.

• Duration 15m
• Rating4.9
• Beginner
• Award